See The Global Impact of Our Work
Case Study - Product Pre-Launch: Aid-Driven Advocacy
Charged with generating a base of market demand for new healthcare products, the marketing department for a multinational health organization turned to DFI to help build an advocacy strategy to secure such pre-launch support. DFI is instrumental in the efforts to create demand prior to approval of several new health commodities for diseases prevalent in the developing world, and the products’ commercialization. Read more
Introducing new products into emerging markets can be a daunting task. Over the past 16 years, DFI has successfully launched new product lines for its clients by getting involved early - in most cases, our involvement begins years before the products are commercialized. Our programs are bottom-line driven and succeed as a result of the partnerships we forge with international development agencies, the non-government community, local governments, and targeted thought leaders.
• Expanded overall market share
• Penetration of new markets Read more
• Established long-term higher return opportunities
• Forged sustainable business alliances
• Reduced risk through association with international donor community
• Modified products to respond to developing country consumer preferences & realities
Positioning and launching product lines in emerging markets requires the proper alignment of many moving parts. DFI navigates this terrain for its clients, executing strategies with proven processes:
Creating sustainable demand for products and services is made easier when third-party advocates concur with client objectives. DFI staff have dedicated their careers to cultivating relationships and forging public-private partnerships to advance client business objectives.
Managed through DFInsightTM, DFI analysts map out the key potential drivers of demand for like and same products - including international development banks, bilateral donors, local governments, non-governmental organizations, and thought leaders. Emphasis is placed on the potential “funders”, while recognizing the impact other influencers have on purchasing decisions.
Financing from development agencies for certain products constitutes an important source of funds in developing countries – take certain health commodities, for example. DFI experts help assess the importance of this “public” market for client offerings as a basis for launching a program aimed at influencing the right decision-makers.
As all governments face limited budgets, public funding of development efforts only goes so far. DFI works with its clients to generate or expand new private channels for client products – again, beyond traditional private distribution networks and involving creative partnering.